Mike Cronk, vice president of advanced technology for Grass Valley talks to Broadcast Tech editor Jake Bickerton about how to make the transition to the cloud as straightforward and cost-effective as possible for media companies.
The bandwidth and technical requirements for media companies has made the move to cloud-based working more challenging than many other industries, and there’s also latency issues that come into play too.
To address these issues, minimise latency, and enable true live cloud production, Grass Valley recently launched a cloud product that’s been specially designed for the production and broadcast industries – the Agile Media Processing Platform (AMPP).
It has also created something it calls the GV Media Universe that is attempting to bring the industry together to work on the next generation of cloud-based services.
Cronk explains all this technology and talks about how it’s been used to enable seamless live high-quality cloud production on 20+ camera events, including the EA Sports FIFA 2021 European qualifiers.
For this event, the camera feeds originated in the UK, the signals were processed in a data centre on the East coast of the US, and the vision mixer was 3,000 miles away in California.